Blog, Web, Domain, and Business Online Articles
Internet and Business Online, Blogging, Domain Names, Link Popularity, Search Engine Marketing, Site Promotion, create a website, url, Web DevelopmentArchive
Tag: Important
How important is having a blog?
Something that is often missed or passed over by many commentators when talking about the effective use of social media is the importance of your own website or blog in the context of your social media activities. Indeed listening to some all you need to do is have a Facebook account!
No. This is not the case; its selling yourself and your firm far short
Don’t let web designers or agencies who want to develop an expensive Web 1.0 style website tell you differently; refer them to this blog post.
The social media provide the means to build rapport, relationship and trust; this is where you become known, liked and trusted
Why?
Because this is done back at your blog. The blog should be you centre or hub where everything is pulled together in one cohesive, substantive and all encompassing centre of excellence.
So if its that important, where should one start?
The starting point is not to start but to look and learn!
The starting point is to research the social media world; try it out as a user. In this way you’ll come to see how your blog might fit in the wider context; then
1. Set up an RSS reader and subscribe to blogs;
2. See what is really popular and think about what it means for you and your output;
3. Sign up on twitter and see what others in your sector are saying and doing [it may not be good]; its a good idea to do Twitter searches on your competitors;
4. Make a commitment to actively follow people on Twitter who you find or who you know put out great quality content on their blogs so you get to see it as it comes up;
5. Sign up at a mix of social book marking sites and engage; see how others use their blogs in this context;
6. Visit the main networking sites for your service arena;
7. Visit relevant forums and start posting a few comments, but only when and where you can add value;
8. Get a feel for it, take your time, see how it all works; get a feel for where you feel most comfortable
Remember that when your social media plan, your online videos, your podcasts and all else is in place you’ll have a fully interconnected series of new media sites that work in concert on your behalf; but don’t try or even think you can set it all up in a day and that’s it; it doesn’t work like that!
When you’re comfortable the 1st thing to do is to set up your own blog and simply start blogging with your very best materials.
A blog is a powerful tool as it allows your readers to: add content and to subscribe so they are automatically notified when content is updated; they also automatically ping the search engines when content is updated.
I recommend a WordPress blog as they are simple to set up and there are many free plug-ins available giving extraordinary functionality dependent on what you want to do.
The great thing about WordPress is that there is almost no set up but the downside with hosted blogging is that it does not deliver as much search engine benefit because the content does not reside on your website domain; therefore I recommend getting your own keyword focused domain name and placing your WordPress blog there;
All the main hosting providers have ready made arrangements for facilitating a WordPress blog so it really is very easy to set up.
1. Focus your posts on things that are current;
2. Address issues your target audience are concerned about or interested in;
3. Make sure each blog post is keyword optimised for words people are searching for that the post focuses in on;
4. Encourage people to contribute to debates;
5. Post the answers to the questions, problems, and challenges that you know from looking elsewhere that people are asking;
6. Don’t be afraid of controversy and taking a stand; this encourages participation; and
7. Focus on developing active conversations that draw more and more people into the frame;
Its also important to:
1. Post links to your Facebook, Twitter and LinkedIn sites whenever you make a new post;
2. Think about guest Blogging on other high traffic, blogs using well written posts with a bi-line and a link back to your own blog;
3. Keep asking for comments, asking questions, seeking opinions and do make sure that you comment on all the substantive comments that folks make on your blog;
4. Visit the blogs of those who are commenting and write on their sites; and where appropriate link to their content in your blog posts and via Twitter; all is well as this becomes infectious and everyone benefits.
]]>
. I use the Socrates template which you can find out more about by clicking on the Affiliate link word ‘Socrates’ at the very bottom right hand side of this blog page.
.
Do people want to go to your blog per say? No! So why have one?
Because on your blog, with its keyword titled and optimised posts, prospects will find the answers to their questions and get to know you as you help them to understand more.
When considering the potential of the social media, its not the utilities themselves, be it your blog, Facebook, twitter, the social book marking platforms or news sites or LinkedIn that are important,
1. RSS feeds benefit publishers by letting them syndicate content automatically at the same time as benefiting readers who want to subscribe to timely updates from preferred blogs or websites.
2. In essence what happens is all those feeds from as many sites as you chose to draw from come into one place where the reader can view them all.
3. RSS feeds are read using an “RSS reader”. A user subscribes to a feed by clicking the RSS icon in a web browser. The RSS reader checks the user’s subscribed feeds regularly for new work, downloads any updates that it finds, and provides a user interface to monitor and read the feeds.
. This will open up channels to your website creating back links and visitors; examples of book marking sites include: Digg, Reddit, StumbleUpon,Google buzz, del.icio.us, Mixx, Fark, Clipmarks, Newsvine, Propeller, Mister Wong, Blinklist, and faves; but there hundreds more.
Now I know that most of these sites are US based but UK people do use them. As far as I can tell there are few if any of note specifically focused on the UK.
;
1. every post should be promoted via twitter;
2. when videos are included in a post each should be uploaded to the main video upload sites,
3. all your blog posts with video should be posted to Facebook and LinkedIn,
4. and if its of real interest you should make a Pod cast of the blog post video and up load it to the main Pod cast channels although for the minute its itunes that is the most important
One important guideline is that , with commentary. The commentary should be a repeat of the same information presented in the video; its for those that prefer to read quickly, including giving any links that are mentioned in the video,
One of the most frequent questions about blogging is this:
What is more important the quality of the content of a blog or the frequency of the updating of the blog itself? i.e. do we go for a few infrequently placed really good articles or loads of average fare?
Now of course frequency is an issue and it is important. Who wants to repeatedly go back to a blog and see very little that is new? Nobody!
If you do take this approach then you’ll quickly find that the few that come in the first place start coming back fewer and fewer times if you’re not updating.
So if you want regular visitors, whom you’re seeking to build rapport and relationship with, you must keep updating regularly
But above all else,, whether considering the blog from the readers perspective or the search engine’s, it’s the quality of the material that is by far the most important factor in your success.
This is where most go wrong and loose what following they have built because the substance just isn’t there to warrant repeat visits
This means whether you use a daily, or a once or twice a week or a twice monthly blog update regime this is far less important than only Blogging when you have something relevant, valuable, timely or interesting to say to those you’re targeting.
The upshot of all this is that :
1. you must be doing your research; you must be developing new or fresh insights;
2. you should be shaping up interesting angles;
3. you must be posing questions to stimulate debates and new threads;
4. you need to get off the fence and polarise folk into taking a position;
5. you need to be providing an insider’s perspective, developing an angle, or taking a stand, whatever it takes to be someone people appreciate hearing more from.
The adoption of such a tack will mean your blog will get backlinks, people will respond and make comments; people will quote your ‘stuff’ and it will be seen as useful and worthy of future visits.
The result your market profile will become ever stronger, you will enjoy better search engine rankings people will see you as someone with something say; people will start to appreciate your worth and a whole new world will open up.
A problem for some firms that have started using Blogging and the social media is their failure to manage it as a means of attaining beneficial results.
as usually this means that little will achieved as there is no focus in what you’re doing and no integration in the campaign context with other social media sites.
There is no purpose in doing something that will take time and resource if its not clear why you’re doing it, how all parties will benefit and where should be the focus to achieve the desired benefits.
For example For your firm the benefits of your blogging and social media activities might be
1. To improve the service innovation process by encouraging customer input;
2. To build trusting relationships with prospects that translate into new client contracts;
3. To identify service short falls via client feedback;
4. To understand what people think of you and what is being said about the firm in the local context;
5. To connect and build relationships with other firms that result in JVs or new business;
6. To get happy clients to become advocates of the firm;
7. To reinvigorate past clients to use the firm once more; or
8. To build must use status for the firm in its area of expertise or To build go-to status for the firm’s business leaders
Then from the client’s perspective the benefits might be:
1. The provision of excellent quality information communicated in ways and at times when they want to receive it;
2. To gain the feeling that the organization values and really cares about them;
3. To enjoy a great experience when interacting with the company;
4. The ability to affect how a service is being marketed or created thus giving a feeling of contribution and involvement; and
5. They can enjoy special Offers and promotions which they take exclusively through the social media channels they like to use or at the blog.
These may or may not be specific to your clients as there will be hundreds of objectives and resultant benefits arising from the effective use of the social media sector by sector, practise by practise.
The key here is actually setting up these value statements so that you have a clear idea in what areas and how, the firm its partners, prospects and clients who are consuming your materials and entering into dialogues with you are benefiting.
Why?
Because herein lies the raison d’etre for committing too and implementing your Blogging programme and your social media plan.
Why Search Engine Marketing is Important for Your Company
Many believe that search engine marketing is the future of advertising and marketing industry. This advertising and marketing model has the potential to deliver best results in a very short span of time. The best thing about it is that it directly targets probable customers. This is done with the help of Google, Yahoo, MSN and various other search engine applications.
The vital role of search engine marketing companies is to create awareness by doing advertising and marketing of their client’s respective product and services to their potential customers. This is done by promoting the website of the client on the internet and search engine applications.
Many organizations believe that only investing in website development can generate them enough returns. But only creation of attractive, productive and efficient website is not enough. A well designed and informative online address alone can’t do anything. To make the website efficient and productive, services of search engine marketing specialists is taken. These search engine marketing specialists then using their tool run various online advertising and marketing campaigns in various search engines.
]]>
The mechanism adopted by search engine marketing companies is very simple. As we know that any customer or buyer before selecting any service or products collects all the relevant information about it. Most of these buyers prefer search engines for collecting all the details. It is here that search engine marketing specialists target their probable customers through their search engine advertising and marketing campaign.
Search engine marketing is not a very new advertising and marketing model. In its initial stage, the whole concept of search engine marketing was totally rejected by big business establishment. The reason behind their rejection was their total commitment and adherence to traditional marketing and advertising firms. But the promise of instant result given by search engine marketing companies found takers in the form of small and medium business organizations. As promised favorable results immediately started pouring and it boosted both the revenue and business of these companies and organization. Big organizations started taking note of this sudden change with many of them immediately availed the service of search engine marketing companies. They simply realized that they can’t ignore search engine marketing and advertising models.
Few years before use of yellow pages were very common. Customers and buyers used to extensively refer it to get information about any service or product. That scenario has changed now. Now days more and more customers and buyers are switching to Internet to collect the required information. Recent technical advancement has made the internet accessible through Smart phone also. Under such circumstance availing services of search engine marketing companies or freelance search engine marketing specialists has become very important for every organization.
Related Search Engine Marketing Articles
Why it’s important to move your business online
Most businesses have an online store in the year of 2010, this is why you should consider moving online if you haven’t done so. Most people do businesses via the internet nowadays and you get more leverage that way. It’s different than brick and mortal business. You get a wider selection of customers, and suppliers as well. There are many advantages to having a store online. You can get an increase in revenue in addition to the business that you currently have offline. It’s time to move online if you haven’t done so. There are many businesses that still haven’t gone online. They might not know how to or they don’t have time to move online or to manage an online store. It takes time and energy to make an online store works but it will be great once you get it to work.
There are many ways to get a website online nowadays. Some of those are even at no cost so you have no reason to not move online. You can also list your merchandise with places like craigslist, or Ebay or Amazon and make money from it. You don’t always have to have your own store. You can always make money online too. Yes, there are many ways to make money online. It’s only smart if you go online with your business. If you have merchandise sitting at home and you don’t want it, you can go online and put it on for sales. People would love to buy it.
If you are not going to sale online, you can at least have a site for marketing. You can market your product online and gain an increase number of clients. You can try some free site like blogger.com or youtube, myspace, facebook. You have to have a marketing profile online. If you don’t have it, you will lose out on some great free marketing outlet online. The world is so much online nowadays that you have to move online too. If you don’t know how to move online, you can use some assistance from a professional.
CLICK HERE for toddtrahan.com FREE AdzZoo small medium business marketing training in West Palm Beach. adzzoo reivew Always glad to help you develop an online marketing solution to build your business even if you don’t live in West Palm. Have you been asking yourself: 1. Why aren’t my yellow page and print ads (traditional media adv.) performing anymore? 2. How to drive more local and online customers to your business? 3. How to gain a major local geo targeted web presence? 4. How to get your company website found on the first page of Google? 5. How much your marketing budget should be to maximize profitability? You can easily have your questions answered for free! Visit toddtrahan.com for more details on how to get this free internet marketing training from an AdzZoo small business marketing expert, and please share it on Facebook when you get there! adzzoo scams
Domain name is the unique name that you choose for your web site. Web sites in the World Wide Web have their names and are identified by the domain names that correspond with numeric IP address.
By the following example we will illustrate the difference between URL and domain name:
URL: http://www.something.com/index.html
Domain name: www.something.com
Registered domain name: something.com
A complete domain name consisting of a host, the second-level domain, and the top-level domain is called FQDN (fully qualified domain name). For example, www.something is a FQDN, where www is the host; something is the second-level domain; and .com is the top-level domain.
A top-level domain (TLD) is the last part of an Internet domain name; that is, the letters that follow the final dot of any domain name. For example, in the domain name www.website.com, the top-level domain is .com (or COM, as domain names are not case-sensitive).
There are several types of domain names:
gTLD (generic top level domains) such as .com, .net, .org, .name and others
ccTLD (country code top-level domains) also called as regional domain names, for example: .fr, .it, .de, .eu, .nl, .be, .ru and others.
The company that is registering the domain names is called registrar, the person who registers domain name is called registrant.
When you register domain name it is recommended that you pay attention on the actual registrant of your domain name as some companies register domains on their names.
Domain name is always registered for a definite period; it is called domain name registration period
For most of domain names the minimal registration period is one year
Though for some domains (for example .uk, .mobi, .us) the minimal registration period is 2 years.
The date when domain name was registered is called registration date
Depending on the registration period, the domain name will have expiration date
Example: domain name was registered on 1st of April 2006
It was registered for 1 year
Thus domain name expiration date will be 1st of April 2007
It is always recommended that customers keep in mind their domain name expiration date and renew domain before domain expires in order to exclude any sort of downtime
The information about the registrant of the domain name and its registration period are normally displayed in Whois database. Using Whois database you can determine whether domain name is available for a new registration or is already registered/taken, can determine the registrant (owner) of the domain name, domain name registration and expiration dates, IP address assigned to the particular domain name.
Websites are created for a number of reasons like it may be for commerce or for providing information about the organization, person, event, etc. If you have started a new business, you must have already developed plans and strategies. Does your plan and strategies include creating a site? If yes you must be wondering how.
There are numerous ways through which you can create a site, you can take the help of web designers or can use a web application. But hiring an expertise to design your website may be very expensive. The other options like using web application can be much economical and affordable for you.
Online market offers innumerable web application that help to design your websites. You just need to select the right one for you. This is because the main aim of creating a website is to attract more and more traffic.
Many a times it happens that you select web application for your website designing, but then you find it very difficult to use because you are not provided with the required information. Hence it is very important that you have a web application which can guide you with step by step information to create a site. Createasite is one such web application which consist step by step tutorial to create a site. This will help you to design a website in a quick and effective way.
Step by step tutorial to create a site will help to make a site very quickly and effectively. Createasite is one such web application which can help you to design a website in a very easy and quick manner. www.createasite.ca can easily help you to design a website in a quick and effective way with the help of its dynamic web application. There is no need to be a programmer or coder to design a website with this web application. All you need to is to choose the template you like, the pictures, background, logo, layouts etc of your choice and you can also add the content of your choice. This really makes it very easy for any person to design a website of his/her own.
You can visit www.createasite.ca for information and you can also learn how to use this web application with the help of the step by step video on the website. You can even try the demo by yourself and therefore can understand how to design your own website in a easy, effective and economical way.
So what is the best way to deal with practices for URL structure? Well your URL’s are one of the most important aspects of Search Engine Optimization, and of course the usability for your visitors. URL’s affect rankings so it is important to get them right straight from the start. You also need to consider adding your keywords into the URL but make sure it looks right so when your users see your URL it makes sense and tells them what that page is all about. When first designing a site it is good practise to get the page URL names correct from the start. Another important factor when thinking of a good URL is by using separators, Google is very clever and can identify separate words in a file path. So try to use separators in your URL. Above all make your URL addresses fit with your site and what you are doing, remember Google gives no credit for trying to scam the system. If you get your basic URL strategy, you will find a big difference in your SEO.dgfdgS
So what is the best way to deal with practices for URL structure?
Well your URL’s are one of the most important aspects of Search Engine Optimization, and of course the usability for your visitors. URL’s affect rankings so it is important to get them right straight from the start.
You also need to consider adding your keywords into the URL but make sure it looks right so when your users see your URL it makes sense and tells them what that page is all about. When first designing a site it is good practise to get the page URL names correct from the start.
Another important factor when thinking of a good URL is by using separators, Google is very clever and can identify separate words in a file path. So try to use separators in your URL. Above all make your URL addresses fit with your site and what you are doing, remember Google gives no credit for trying to scam the system.
If you get your basic URL strategy, you will find a big difference in your SEO.
CLOUD TAG:
There’s a saying in real estate – they say are the three most important things, location, location and location. Well, in a new internet business field, it is domain names, domain names and domain names. Yes, a domain name is so important.
In the early days of the Internet, domain names have been fairly easy. There were so many good names are still available, but as more and more companies migrate to the Internet, the best names were taken. As time passed, to register a search for good domain names have become increasingly difficult.
Why a domain name is so important? First, a domain name can help the traffic to your website. If you do not get traffic, then you can not even need a website. There is no doubt about it if you want to make money, you need traffic.
A domain name can help you get the traffic in a few ways. Especially if your domain name catchy and easy to remember, that to help people find your site and return for future visits. There is also a good idea if you have your domain name some references to the type of business you have. For example, if you would to a website that helps people to have their student loan consolidation, it’s a good idea, a domain name that some or all of these words have to be included. They could well “do studentloans. Com” or “studentloanconsolidation. Com” or something similar. You can even use a hyphen in the domain name, such as “Student-loan consolidation. Com”, etc.
The point here is that domain names should be descriptive in your company. Finally, if you look for a new dentist, you are likely to visit “BigBubbaMotorcycles. Com” or “GreatDentists. Com? If Big Bubba is a dentist, he’s probably not too many new dental patients through its website to get.
Let’s talk about the hyphens, domain names before we continue. Contrary to what many people think that hyphens to hurt in your domain name is not listed on your search engine. Most search engines treat the hyphens as a space, so the hyphens make it a little easier for them to separate the words.
Hyphens About the only disadvantage of using is that when people type in your URL, they may forget, set in the dashes and instead of a competitors website. I personally do not think that is too much of a problem since most people find websites through search engines, they will jump on a link to your website instead of typing them in by hand.
Again, it is really important to incorporate keywords about your business in your domain name for a good search engine ranking. Although some areas, such as ebay. com or Google. com does not get much traffic, it is not, because every keyword in your domain name. What is an “ebay” mean?
You will notice that most of the high-traffic Web sites with short, independent domain name to its enormous amount of traffic come through paid advertising campaigns. They use radio and TV spots, high volume e-mail advertising and other such methods that might be too expensive for a small company just getting started.
A good way to find your domain name, a list of keywords that are strongly associated with your company to develop. You can write as many keywords as you think, as long as they are on your topic. Once you have your list, you can help one of the many free online tools for choosing the right domain name for your new website.
The domain name registrar at www. GoDaddy. com has a search feature where you can check availability of domain names and the results even show you other closely related domain names that are available. Another practical suggestion tool is at www. domain fellow. com either one of these online tools can help a good domain names that are still available to register.
Here’s a good tip for you if you try a domain name that your keywords has in itself – if you can not find a domain name that your keyword has and is still to be found, you should consider, with sub-domain name instead.
What is a sub-domain name? A sub-domain name is a prefix to a normal domain name. Suppose that you are in the retail computer store and you want computers to sell on your site. This is a fairly competitive business, so you probably have a hard time coming with a good domain name not already taken.
An alternative would be a kind of generic term for a domain names list and then use a subdomain for your computer business. For example, say that you register the domain name “lowestprice. Com” This is quite common, would not you agree? Now that you know that a domain name registered, you can all of the subdomains you want, limited only by your imagination and the size of your web hosting account to create.
Reminder that you are in the computer industry, you could now your website to the sub-domain “computers. Lowestprice. Com” with the same approach, you could almost any business and have sub-domains, proceed as “insurance. Lowestprice . com “and so on. See how it works?
Another good thing about sub domains is that they no registration required. You pay only for the main domain name to register. The use of sub-domain name, you can simply embed your keywords and it does not cost you more money. And the search engines treat each subdomain as a completely separate unit, so your search engine ranking for a sub-domain does not depend on you have a high ranking for your main domain name.
Once you have your new domain name, you must register it. I recommend GoDaddy. com to register. Their prices are reasonable and their service is great. However, there are many, many companies, the domain name registration service free, so pick what you like.
